I designed a simple logo for Drumhill Sport Horses a few year ago and I thought it would be interesting to revisit this project by refreshing the logo and developing it further as a brand for the present day (hello Instagrom!). I kept the nod to blackletter caps and hint of zoomorphism from the original logo for these new designs and built out a suite of logos (primary, secondary, stamp and icon), chose a font combination and finally the earthy inspired colour palette.