Älyradio is a podcast series by Salesforce Finland that delves into the business world through the lens of technology. The word Älyradio means smart radio in Finnish. I was tasked with refreshing the creative look for this series, in line with Salesforce’s recent brand update. I moved from a 2D illustration-lead look to a 3D-lead look, leveraging circle motifs. I also built out a set of assets to help launch the new podcast season on the relevant player platforms, social media as well as the Salesforce blog and website.

The refresh then lead to the templatising of artwork files and compiling them into a toolkit with guidelines. This allowed the creative to be used by other regions and teams across the company to create a consistent look and feel for all podcasts. The design system is flexible enough to allow for differentiation via podcast naming, colour coding according to product or industry focus and finally differentiation by way of the key character choice.