Salesforce Live was a global event series that ran from 2020 to 2022. In 2022, Salesforce Live visited 22 cities across Europe, the Middle East and Africa. With events covering 12 languages, attended by over 20,000 people, and supported by 25 local vendors, there was a strong need to keep these events on brand and on track. To do this, I was tasked with building a creative toolkit to support the branding of all the event touchpoints. This covered website, email, digital promotion, motion and on-site print assets.
To see how all of this came to life, check out this amazing video from our motion design pod that captures the Salesforce Live magic
and the power of an event toolkit.
The Salesforce Live Event Toolkit was also adopted by our Japan-Korea, Asia-Pacific and Latin America regions, further expanding the original scope of the project and showcasing the scalability of the toolkit and it's localisable creative.